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Pools continue to be one of the most sought after amenities.

Deals, pools and amenities that go beyond the basics top searches from travelers.

If you?re a travel marketing specialist, you?ll be interested in the findings of the latest Orbitz Insider Index that tracks consumer behavior.

According the Index,?the top three most searched for amenities were:

1. Promotional offers and discounts

• When it comes to searching for a hotel, people are still looking to get more for less.
• Orbitz visitors searched most frequently for free parking and artiport shuttle service.

2. A great swimming?pool

• This is an obvious one for families. We all know that nothing gets kids more excited on vacation that a great pool.
• But the latest Orbitz research also found that when traveling to destinations like Vegas or Miami, it?s the pool scene more than the swimming that excites people.

3. Extras that don?t cost extra

Consumers who book on discount sites like Orbitz are looking for ?amenities that go beyond the basics, including:

• Wireless internet
• Babysitting services
• pet-friendly accommodations

Orbitz predicts 3 top travel trends for this year.

The index also predicted the following travel trends in the coming year:

1.Increased booking with mobile devices

They cite the rapid increase in cell phone use as the top reason for this.

2. A comeback of vacation packages

• Orbitz is predicting an increase in travel prices due to increased fuel costs and the decrease in airline seat availability.
• Orbitz predicts that booking airfare and hotel together will be one way travelers will try to make up for those increases in 2011.

3. ?London and Australia will gain in popularity.

• Orbitz is predicting a surge in travel to London in April due to the Royal wedding.
• Increased media attention, decreased airfares and a new marketing campaign will push more people to Australia.

What amenities are your guests requesting this year? Have you seen any changes from last year? Tell us about your experience.

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This entry was posted on Monday, September 12th, 2011 at 6:30 pm and is filed under Travel and Tourism, Travel and Tourism Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Source: http://5to9branding.com/2011/09/12/leisure-marketing-what-do-hotel-guests-want-in-2011/

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